Vincent Chiang's design philosophy is simple: to achieve balance between beauty, function and cost (including environmental). Born in Hong Kong, Chiang received a degree in interior architecture at Middlesex University London and went on to work in the R&D department of Steve Leung Designers after graduation. Leaving to co-found his own design firm, In Cube Design, Chiang has been a Professional Member of the International Interior Design Association and International Furnishings and Design Association since 2008. With more than 15 years' experience in interior design and project management, Chiang's strength is in space planning. He has handled over 300 interior design projects, including the series of Shanghai PoPo 360 and luxury houses in Hong Kong. If asked which is his favourite project, his reply is always 「the next one」.