To fulfill his lifelong ambition to design and produce ergonomic technology products for everyday use, Petur created onanoff in 2010, a design and lifestyle accessory brand for consumer audio products and mobile accessories. A permanent resident in Hong Kong, Petur draws inspiration for the brand’s design from his Nordic heritage and the vibrant Hong Kong lifestyle. With a passion for technology, problem solving and design, Petur merges creativity and practicality to offer stylish solutions for active urban lifestyles, as well as simple ways to enhance and improve so busy families and those constantly on the go can get the best use out of their mobile devices.