As a creative marketing executive, Jim has conceived and produced advertising, promotional, and interactive products, programs and campaigns for some of the world’s most renowned brands and properties to include Coca-Cola, P&G, Turner Broadcast Networks, Blockbuster, Warner Bros. Entertainment, Six Continents Hotels, McDonald’s and Bristol-Myers Squibb. He has provided strategic direction as a consultant as well as management from within several Fortune 100 companies. Employed with a wholly owned subsidiary of P&G, Jim led the business organizations of public relations, advertising, interactive technologies, creative development, trade show and events, customer relations, new sales distribution channels and International business growth. As a Creative Manager with The Coca-Cola Company, he managed the implementation and packaging logistics for International brand repositioning activities in Asia, Africa, Europe and South America. He was recognized for crafting innovative programs that were used to activate partnerships with properties such as the NBA, MLB, NFL, NHL and NASCAR, as well as interactive experience installations for entertainment theme parks including Busch Gardens, Paramount Parks, Six Flags, Disneyland, and Disney World Epcot Center. Jim’s entry to professional marketing began as a communications manager with Bristol-Myers Squibb. An invitation to attend executive management meetings became the catalyst in establishing a practical approach to understanding business processes and subsequently creating solutions that satisfy every discipline within the value chain of various industries.