Jason Cheng is the founder and creative director at Toyish Projects. He has an architectural background and is fascinated with graphic and fashion design. This enables him to designer a wide range of products. He designer methodology usually starts from researching into a potential problem, and use simple twist to address the potential opportunity. Additionally, he designs in an experimental manner in search of refreshing angles towards different materials and medium. The brand philosophy is to convert problems into creative ideas on research-based design and to revitalise the traditional craftsmanship into modern design.