Ivana Cvetković Lakoš is running her own multidisciplinary studio " ICE STUDIO " . Her focus is on design transformation, how to achieve that one form has multiple use scenarios. During 2013 and 2014 she has developed several awarded self-initiated concepts: CroEcoSeat (portable cardboard chair to the ground with a backrest was awarded as " Best Marketing campaign Croatian green economy " and Gold medal at the 38th Fair innovation " INOVA "). She also designed HELIA -multifunctional lounger. In its design she is placeing special emphasis on the development of concepts in the field of innovation, with design moto "work + play".