Ezgi Yelekoglu and Altug Toprak have been designing for toy and playground industry since 2012. Currently, they are developing new design concepts for the company "Cemer Playground and Urban Equipments" which leads Turkish playground sector. They aim to surplus the value and understanding of industrial design in terms of entertainment market in Turkey. The competitor design was made for a domestic competition. The brand identity was specialy developed for the specific product: orbits.