The world needs the next design icon considering the AI era. Arman Farahmand tries to be the next one to shape the world of design by scoping the big and little daily problems and resolving them in a human-oriented way. the way he thinks of design is inspired by previous design icons like Luigi Colani, Karim Rashid, Philippe Starck, etc. he realizes that there is still enough potential to take people's attention by design and enter designed objects into everyday life.