Aylin Alpay, 24 years old Turkish Industrial Designer, is one of the winners of A' Design Award. She is a fresh Industrial Designer from Midle East Technical University. As a consequence of the combination of east and west, her design understanding is quite inclusive, but specific at the same time. She believes that focusing on the experiece rather than product is the punch line of the issue. For her, this kind of thinking broadens the horizon of the designer, brings a more creative approach and reveals striking outcomes. Her key words are “experience” and “ vision”.