Rolf. eyewear Rolf stands for excellence in craftsmanship, innovation and design that goes beyond eco-hype: premium eyewear made in Austria. An essential part of our philosophy is to leave the planet a better place than we found it. We produce premium eyewear from natural materials. Eyewear made from the finest natural materials that blend with the colours of the impressive natural world around us. Eyewear made from beans? We’re not kidding! Our Substance Mount Collection uses the fast-growing castor bean as a plant-based raw material. Rolf stands for quality and innovation that goes beyond eco-hype. We produce premium eyewear from natural materials: wood, stone and beans. It’s in our DNA to rethink established practices, even the entire industry if we need to! We aim to reduce the impact on our planet. Planet Earth. An essential part of our philosophy is to leave behind a better planet than the one we found. Plant-Based Material. Rolf stands for quality and innovation beyond the eco-hype. We produce high-quality eyewear from plant-based materials: wood, stone and bean. Manufacturing since 2009. One of our first tools and an essential part of the Rolf story: is a converted milking machine from the garage. Rethink. Reuse. Reduce. Rethinking the established and sometimes even the and sometimes even entire industry is in our DNA. Our goal is to reduce the impact on our planet.