Ettore Giordano, lives and works in Milan. Since 2001 his main occupation deals with industrial design. A combination between design production and teaching as a professor assistant. Following a research path at the Politecnico di Milano and various foreign experiences in Spain, Turkey, Brazil and China, he is now fixed in his studio in Milano. Essential component of his work is the ability to cross several disciplines, from more architectural traditional ones to those which relate more to our times such as semiotics, cultural criticism and environmental responsibilities