Rodanthi Senduka is the creator of the emblem of the Olympic Games of Athens 2004 and Creative Director & Partner of Red Design Consultants. She founded Red Design Consultants in 1992 after realizing the business potential for branding within the Greek market. Her pioneering work, passion and vision have created leading brands with substance and value like APIVITA, METAXA, AB and EUROBANK for which she has been credited and awarded nationally and internationally, with over 120 awards and distinctions. Rodanthi΄s experience spans over twenty-five years of pioneering work in the development of identity and visionary programs for some of Europe΄s leading companies. Rodanthi personally handles all creative aspects and design, with an end goal to express both accurately and creatively each brand΄s own identity. She holds a BA in Fine Arts, with majors in Graphics and Packaging from the Art Center College of Design, Los Angeles, Pasadena.She is a member of the ICOGRADA (International Design Association), the Art Directors Club of N.Y., Art Center Alumni, EDEE Branding and Design. She is the creator of Yoyo bench a multi awarded green bench and also the creator of *Etsi creative platform.