The visual idendity of “Occasional Motto” was built based on the literal meaning of the company name, and extracted the essence of telling different experiences to people. The identity has several key colors, a typographic logo, and multiple illustrations which plays with a modern, and warm image that making each product unique, but cohesive with different contexts.

Zhenqi Ji, visual designer, currently lives and works in Irvine, California. In 2017, he founded the studio Fanzine Studio in Irvine which provided customers with non-profit brand design, visual system and art guidance services. His previous work which has shown his design concept is systematic and targeted, it also makes him won the client’s recognition and numerous business achievements.

Occasional Motto is established in Irvine, California since 2018, as an independent stationery atelier inside Irvine. It aims to blend elegent designs into real stationery products.