Ruis Vargas Superlimao Brand Identity
Superlimao Brand Identity is Bronze Design Award winner in 2019 - 2020 Graphics, Illustration and Visual Communication Design Award Category.
Superlimao Brand Identity

Superlimao is a Brazilian architecture firm. In a plural way, it creates architectural projects based on premises of sustainable architecture, such as respect for the environment, economical and durable productive solutions and furniture. Laika developed the Superlimao brand and created, as a support for communication, visual identity elements - vibrant color illustrations and textures - to represent the sustainable way of Superlimao to produce architecture.

Superlimao Brand Identity
Ruis Vargas Superlimao
Ruis Vargas Brand Identity
Ruis Vargas design
Ruis Vargas design
Ruis Vargas

Since 2001, Ruis Vargas has been heading the Laika pack. He uses his tentacles to work the WORDS into shape – reaching screenplays, literature, critical essays and a variety of texts in the vast universe of semiotics, history, art and culture – and to conceive them graphically. DRAWING is his material thinking: the visual body of ideas, elaborated with the techniques of illustration, typography, design and photography. Further to Laika’s productions, Ruis Vargas is the creator of graphic novels and comic strips that have been published for many years in newspapers and magazines and have been recently collected in a series of books. Such is the extension of his tentacles, which explore an immense ocean of creative and conceptual possibilities, giving life and form to ideas: new lines, logic, aesthetic sense and applicability.


Laika is a design studio in a small tree-lined village in São Paulo. Just like the space travel female dog that gave its name to the Laika office, it's a way of looking at the same object from a different point of view. Since 2001, Laika has been traveling through the most diverse design modalities, always beginning from a method that starts from semiology and discourse analysis, for brand building.