The Bonsai visual identity design emerged from the need to produce a limited number of bottles for Bonsai, a IGT Toscana Rosso wine, produced by Podere Le Ripi in Montalcino in Italy. Bonsai is the result of a unique cultivation of the vine in which the vines grow in confined spaces which allows the plant to take root and find nourishment deep in the earth. So every vine is special. To represent this uniqueness, a design that evokes premiumness was conceived: a single vine printed on the dark bottle with reflection of silver and gold.

Paolo Rossetti is founder and partner of Rossetti Brand Design. The company is focused on visual identity projects. It works for both Italian brands, and foreign brands operating in Italy, concentrating on the evolution of the national market. We make projects to help brands to become objects of desire.

Podere Le Ripi is a biodynamic winery in Montalcino in Tuscany. Producing natural wines following biodynamic farming techniques doesn’t only allow Podere Le Ripi to have very little impact on the environment, but also offer a product that is the true outcome of our terroir and weather.