Trying to protect the ecosystem and the environment, as well as to leave beautiful mother earth for future generations, Ccilu spent 5 years developing GreenPlax technology and created the first-ever footwear collection made primarily out of plastic bottles retrieved from the oceans. The recycled plastic bottles are used for every major component in the shoes, uppers, insoles, and outsoles, turns the hazardous wastes into green material, moreover, the GeenPlax is bottomed-up with 100+ independent and resilient dots to deliver barefoot comfort.
Wilson Hsu, the founder of CCILU International Inc. launched CCILU brand in Tokyo in 2011. CCILU possesses its’ own core competences in EVA injection forming field. The first product “Amazon Summer” won the Silver Award of the Best Designed Product in the 72th Tokyo International Gift Show. In 2012 Wilson created the chemical compound CCILUCELL and completed the CCILU trademark (footwear & apparel) registration in 93 countries. Now CCILU is still dedicating itself in creating light comfortable sneakers with a style that urges movement. The idea is to inspire others to find their unique course.
Launched in 2011, this award-winning lifestyle brand is now sold in more than 60 countries, with 40+ Ccilu stores in Asia and a permanent presence established in North America, under the Ccilu USA banner. Via its sponsorship of the World of Dance live competition tour, and partnerships with PGA TOUR, Swarovski, Warner Bros, and co-branding with Hang Ten, GrandSlam. Ccilu Footwear is expanding its footprint in the USA and worldwide. "Ccilu" (CHEE-loo) means "liberate" in Japanese, and “liberate yourself” is our call to action, a reminder that we each have the power to defy limitations. For Ccilu, this means bringing our creativity and independent spirit to footwear evolution, thanks to Ccilu Footwear’s revolutionary technologies. These have evolved from comfort, fashion and function, to wellness and sustainability: in 2019, Ccilu unveiled XpreSole, a revolutionary technology that converts spent coffee grounds into sole material, reducing harmful methane emissions. www.Ccilu.com