Depicting the variety of landscapes found across the British Isle, the packaging design for Wilsons Cold Pressed is impactful. Dominated by an illustration style that achieves a real sense of the great outdoors, the layout style is simple in its use of space. Utilising a vivid colour palette, the naive figures, sweeping brush strokes, and loose textures combine to make the overall design modern and distinctive. The bags are bright and clean, printed in high-definition and finished with a tactile matt varnish, and featuring a resealable zip for freshness.

Gary Lawson has proved many times over to be a key part of his client's strategy and future plans. An ability truly listen and to interpret the most basic of briefs, capture the essence and ethos of a company, and yet deliver, magically, exactly what needs to be said. Straight talking, no 'fluff or waffle' Gary works tirelessly to a very high standard, through professionalism, humour and by simply caring about results.

Design with punch and purpose. Planning, creating and developing unique powerful brand identities, striking packaging design, and effect communications materials, for organisations of all sizes, throughout the UK. Boasting more than 30 years of creative industry experience Lawson Design is the trading name of designer Gary Lawson, previously founder of multi-award-winning G1 Creative®, and more recently Creative Director at Colourmedia Solutions.