This is a packaging project for tea. Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact.
He believes that the essence of design is innovation, invention, and problem solving. Most people see design work only as a means to a living. But in his eyes, design should be given more meaning, including improving people's aesthetic level and promoting design innovation in the market, no matter how small your project is, it should not be ignored.
ccpuerh brand was established in 1995, this brand is a high-end pu 'er tea brand under chunfu run tea co., LTD., and the first high-end finished pu 'er tea brand in China. Since its establishment, shuang Chen has been focusing on the production and sales of high-quality finished pu-erh tea, providing the market and customers with the perfect combination of time and quality of finished pu-erh tea. The emergence of ccpuerh has filled the gap in the field of finished pu-erh tea in China and opened a new category.