The project is to give identity to new brands that offer car rental services. Coreintive judged that it is important to instill strong recognition and favorable impression in customers in order to enter the market and establish themselves as a new brand. And finally, it has built a strong brand image, from brand naming to identity.

Beyond the beauty-seeking design, I want to find the value that clients are looking for and include in the design. The mission to realize the creative value that has the core value is my core value. As a creative partner, I want to convey the value of the brand to the world.

Sinchaman, which means 'New Car Man', offers car-related contract services such as rental and leasing. Many people are struggling with complicated procedure and non-transparent estimates in car contracts. So Sincha-man wanted to provide reliable and practical services to customers.