Katsumi Tamura supported the brand launch of the specialized taping manufacturer Pleady. The designer developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline "Tape or Lose" and the key visual of a female runner. Their goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.

Corporate Name: good morning inc. Address: Neonato Annex #302, 4-1-22 Ebisu, Shibuya-ku, Tokyo 150-0013 Japan Tel +81-3-5421-1007 Fax +81-3-5421-1009 Established: February 1988 President: Katsumi Tamura Member of Japan Graphic Designers Association (JAGDA) Member of Art Directors Club (ADC) Member of Type Directors Club (TDC) Paid-in Capital: 10 million yen Business Activities: • Brand development and promotion • CI and VI • Information design • Sales promotion • Website design • Planning, production and sales of original products