This design seeks to rebrand the store by allowing customers to understand the main feature of the store, everything is 99 cents. This logo is based on the dangling price tag, that seeks to inform customers about the price and invite customers to find out about what the shop offers on their own. In essence, the dancing tag can stimulate people’s basic urge to grab a hold of it with their hands. With this design, the main attraction of the store is conveyed through a simple design.

I'm a Taiwanese Designer based in New York, focusing on Brand Identity & User Experience. I'm a recent graduate of the School of Visual Arts, currently working at MRM//McCann and have previously worked as an intern at Nokia and Chermayeff & Geismar & Haviv. As a Designer, I seek to find the undiscovered marvel in disorganization. For me, this is where the magic happens.

School of Visual Arts has been a leader in the education of artists, designers and creative professionals for nearly seven decades. With a faculty of distinguished working professionals, dynamic curriculum and an emphasis on critical thinking, SVA is a catalyst for innovation and social responsibility. Comprised of more than 6,000 students at its Manhattan campus and nearly 37,000 alumni in 75 countries, SVA also represents one of the most influential artistic communities in the world. The School of Visual Arts (SVA) is a for-profit art and design college in Manhattan, New York. It was founded in 1947 and is a member of the Association of Independent Colleges of Art and Design.