Langcer Lee Jingyang Brick Tea Packaging
Jingyang Brick Tea Packaging is Silver Design Award winner in 2019 - 2020 Packaging Design Award Category.
Jingyang Brick Tea Packaging

Jingyang Brick Tea has a history of more than 600 years. Inspired by the Shaanxi merchants of the Qing dynasty and the folk custom, the design promotes the inheritance of China’s intangible cultural heritage. Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. Three traditional Chinese colors will be used on different packages. The final implementation of the packaging will use handmade rice paper as packaging materials and wood-block prints for inscription rubbing, which are all done by hand.

Jingyang Brick Tea Packaging
Langcer Lee Jingyang Brick Tea
Langcer Lee Packaging
Langcer Lee design
Langcer Lee design
Langcer Lee

LITETE brand design founder, Tianjin University of Science and Technology teacher; CDS Chinese designer salon member; armed brand design for many years, many trips to Asia, Europe, Australia and other regions for research and training; Pentawards, iF Design Award, Golden Point Award, TOPAWARDS ASIA, CGDA, GBDO DESIGN AWARD, ZCOOL AWARDS and other winners; works included "Asia-Pacific Design Yearbook" "Gutian Road · Creative Presentation" "Packaging Design Yearbook" "ZCOOL Award Yearbook" "Asian Elements"

Litete Brand Design

LITETE BRAND DESIGN was founded in Beijing in 2011 and officially established in 2016. Up to now, it has built brands for more than 100 companies and provided design services. The company is currently located in CBD area of Heping District, Tianjin, and its business scope is mainly focused on brand packaging, which is divided into enterprise LOGO, VI, packaging, website, picture album, propaganda materials and other fields; online and offline synchronous development, comprehensive service to customers, based on Tianjin,service projects throughout the country and overseas (Belize, Thailand, Russia, the Netherlands, Mexico, etc.). At the same time, LITETE BRAND DESIGN has close contacts and exchanges with well-known universities such as Tianjin University of Science and Technology , providing them with talents and resources.