Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. It is designed to enable operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.

Affiliated with Hong Kong-based Paperclip Design, an industrial design studio known in the transport industry for its innovative design concepts, Butterfly Flexible Seating Solutions is a company set up to commercialize flexible seating concepts in the world of air, rail, and road transportation.