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Roberto Terrinoni East Side Italian Craft Beer
East Side Italian Craft Beer is Bronze Design Award winner in 2019 - 2020 Packaging Design Award Category.
East Side Italian Craft Beer

A craft beer in a small town in central Italy, every beer has a story, every story is told on its label. As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.

East Side Italian Craft Beer
Roberto Terrinoni East Side
Roberto Terrinoni Italian Craft Beer
Roberto Terrinoni design
Roberto Terrinoni design
Roberto Terrinoni

I think in creative and communication contexts every request outlines a unique way which involves experts ready to express customer’s needs. Thanks to increasing national connections we’re ready to find the best professional man in every situation instead of an interior cooperation which could monopolize the style and touches of everything we product. As it’s visible between the work credits we try to find the photographer, the illustrator, the programmer, the 3D designer or the video maker with the best style and quality for the situation, coordinating everything.

Roberto Terrinoni

I think in creative and communication contexts every request outlines a unique way which involves experts ready to express customer’s needs. Thanks to increasing national connections we’re ready to find the best professional man in every situation instead of an interior cooperation which could monopolize the style and touches of everything we product. As it’s visible between the work credits we try to find the photographer, the illustrator, the programmer, the 3D designer or the video maker with the best style and quality for the situation, coordinating everything.