EZ Personal Finance has intuitive navigation targeting young people aging 18-35 years old who are tech-savvy and eager to spend and save money wisely. This mobile application attempts to focus on following user pain points: linking all accounts (e.g., banking and bill accounts), monitoring spending activities, setting up goals and notification, and managing credit scores. Additionally, this app provides the aesthetically pleasing but simple icon suite and a set of graphics reflecting EZ Personal Finance's brand, mirroring the typography, and translating the message in the context correctly.

Ran Li is a senior UX designer solving business problems by design. She has delivered 18+ projects to satisfied clients. She has progressive experience in creating the user-centered web design and mobile app design, extensive knowledge in conducting usability research, expertise in banking and financial services, background in Marketing and Communication to understand the user pain points and market opportunity, generate actionable insights and drive good decision making.

Ran Li, a UX designer solving business problems using design, born and raised in Beijing, and living in New York City has over 4+ years of experience in delivering 18+ products and services to satisfied clients. She has progressive experience in creating the user-centered web design and mobile app design, expertise in banking and financial services, knowledge in user research, and background in Marketing and Communication to understand the user pain points and market opportunity, generate actionable insights and drive good decision making.