Based on the classic form of the coat of arms representing nobility, security and solidity. Feres & Bertagni was a new lawyers office, composed of 2 partners, seeking an identity. At the first meeting, listening to them, the design team instantly had the vision of a coat of arms that could represent the two families, Feres and Bertagni, Arabic and Italian. The first concept had 2 symbols derived from the coats of arms of each family. But the partners preferred a cleaner version which only contains their initials and this made the design much more balanced.

Brazilian advertising professional born and raised in São Paulo, passionate about branding, design and content. Since an early age, he have always been fascinated by symbols, logos and typography. Also has a deep belief that practicing any profession requires respect for it, so he always give his best, regardless of the size of the project. Yuri has an easyness in translate concepts and values into shapes and graphics. He believes that good design is fundamental in clear communication, and has to be committed to the values and goals of a company. Whenever possible, take this to companies and projects that do not have the condition to pay for a job of excellence in design. Looking at their works, especially those of brand design, we will see the search for simplicity, conciseness and elegance. Being an Art Director, gives him a more advertising feature to its works, which confers an interesting mix in well-constructed design and brand positioning and storytelling.

Feres & Bertgani are law office located in São Paulo, Brazil. They started their history in 2014 and we were approached by one of the partners who wanted a brand identity for this new office. They were amazed at the result, the approval was granted right away and our relationship of work still endures to today.