The SETMA, Municipal’s Tourism and Environment Secretariat of Jijoca de Jericoacoara, brand represents the harmonious landscape and natural wonders of the city, from the Blue Lagoon, the Serrote, the Pierced Stone, the Sea and the iconic Sunset on the Dunes. The designer unified all these elements in a harmonious form with the use of sine waves curved elements, which represent the frequency, balance and equilibrium between all the natural beauty and experience the city provides, deemed beautiful by their residents and many visitors around the world.

I am Mateus Montenegro, the founder of Montenegro Design in Brazil. A Award Winning design studio based in Fortaleza, with awards from around the globe. From the A'Design Award, Prêmios Lusófonsos, WOLDA - World Logo Design Award and the LAD - Latin American Design Award. Graduated in Architecture with a MA in Graphic and Editorial Design in Barcelona. After a decade working for some of the largest Ad Agencies in Brazil, he dedicated fulltime to design and his studio. The studio primary focus is Branding and Packaging Design. Design is creativity to resolve problems using an artistic equilibrium. Art is an expression of a feeling represent in many different ways.

SETMA is the Municipal’s Tourism and Environment secretariat for Jijoca de Jericoacoara. Brazil is blessed with more than 4,600 miles of coastline. But, finding a virgin beach in the myriad list of playful beaches, is harder than it seems. Jericoacoara is one such beach which is hidden in a rustic village in the northeastern part of the country. Jericoacoara is a celibate beach hidden behind the dunes of the West Coast of Jijoca De Jericoacoara, Ceará in Brazil. The long distance to bigger cities and finite road access helps keep the village and beach secluded. There was no power or road connectivity to the village in the earlier days. Jericoacoara was considered an environmental protected area from 1984 and declared a National Park in 2002. This led to a copious building regulation and tourism curb that helped to safeguard the region. Today, power scarce village turned up dotting air conditioners and other affluent amenities, nonetheless street lights are banned by the regional legislation. Best known for having one of the most beautiful beaches in the world, travellers to the remote Jericoacoara can take their time to explore the village’s unspoiled beaches, saunter down streets paved with sand and admire the sunset at Duna do Por do Sol for a “must-see experience,‘PedraFurada’, a rock formation which is approximately sixteen feet tall and ‘Serrote’ a rock formation about 95 feet tall.