The design is intended to connect Taiwan and the world. In visual implementation, the designer used gradient shape transformation with the island’s outline on the one end, and the globe on the other to present symbolic connection. The poster is for a literary seminar with a theme of introducing Taiwanese literature to a global audience. It was posted in universities across Taiwan to call for paper submission and facilitate communication with foreign scholars. The design was also adopted for derivative products afterwards.
Jia-zhen Huang is a graphic designer from Taiwan and the founder of Auragraphic, a design studio dedicated to blending cultural narratives with contemporary visual strategies. Her work spans visual communication, branding, and socially engaged design, with a focus on storytelling and cultural resonance. She has received several honors, including the Bronze Award in the 2018–2019 A’ Design Award for Visual Communication, the 1st Prize of the Acer Next Innovation Award, and the Times Young Creative Award for Best New Artist. Her work has been featured in exhibitions and platforms across Asia. Through her design practice, Huang actively explores contemporary interpretations of Taiwanese local culture, promoting indigenous values and aesthetic perspectives. She aims to contribute to Taiwan’s design industry by introducing greater international awareness and cultural depth, allowing the world to see Taiwan.
MUHO Branding Design is dedicated to providing professional branding and brand image design that will improve the brand's recognition and marketing. We treat each case with sincerity and professionalism, taking into consideration crucial aspects of the brand such as brand positioning, core values, and marketing, hoping to contribute to its everlasting development and prosperity with carefully wrought design.