Biodiversity Friendly recognizes products and services that favor the conservation and upkeep of biodiversity. This project focused on developing a differentiation strategy for Biodiverse Friendly in six production systems in Mexico: Coffee, Cacao, Honey, Silvopasture, Forestry, and Eco-tourism. A visually appealing system was developed applicable in rural and traditional contexts as well as in the premium markets to characterize products and services with biodiversity-friendly practices. This strategy addresses a multi-target audience while positioning the value for the Biodiverse Friendly.

TEKIO is a collective intelligence consultancy firm. We design and articulate strategies with a multidisciplinary collaboration model that consolidates relevant and meaningful value proposals. By considering a systemic approach, co-creative solutions, and hands-on implementation programs, we design strategic solutions that respond to complex and changing contexts. We specialize in framing uncharted territories, understanding complex ecosystems and account for the needs of multiple stakeholders with our unique co-creative approach. With a proprietary methodology based on the natural process of learning, we reach key stakeholders to understand specific opportunities, deliver relevant solutions and facilitate the ownership of strategies. Our methodology: - Helps to anticipate future conflicting topics - Respond to the stakeholders’ needs - Generate value that withstands the course of time As a core driver, in TEKIO we continuously aim at developing projects that transcend quandaries and prompt actual transformation in people.