Inspired by the high-end farm-to-table ‘foodie’ world, clarkmcdowall's distinctive design echoes the visual and verbal language of premium restaurants and clean eating cookbooks. Ultra broke with traditional pet food navigation systems by using the ingredients as a piece of beautiful expression. The packaging substrate with matte and gloss printed accents provides the finishing touch marking Nutro Ultra as an outstanding product of quality.

clarkmcdowall transforms 
how brands connect with people. as brand architects, 
we reframe brands, tell meaningful stories, create new experiences, help brands 
get noticed, make them shoppable and ultimately more beautiful and lovable. led by Catherine Clark and Paul McDowall, clarkmcdowall was founded on the powerful connection of the creative and strategic mind. we purposefully built a culture of talented branding specialists to ignite the constructive tension between different ways of thinking and solving problems. with over 19 years of proven in-market success, our expertise lies in making complex things simple and tangible, we are able to see the broader implications on the whole brand… so we can build actionable, category-defining solutions – in real time.

we transform 
how brands connect with people. as brand architects, 
we reframe brands, tell meaningful stories, create new experiences, help brands 
get noticed, make them shoppable and ultimately more beautiful and lovable. led by Catherine Clark and Paul McDowall, clarkmcdowall was founded on the powerful connection of the creative and strategic mind. we purposefully built a culture of talented branding specialists to ignite the constructive tension between different ways of thinking and solving problems. with over 19 years of proven in-market success, our expertise lies in making complex things simple and tangible, we are able to see the broader implications on the whole brand… so we can build actionable, category-defining solutions – in real time.