Different from western market, China consumers are still unfamiliar with wine. Synaesthesia is the Key word of this design. Typo-taste Synaesthesia and illustration-taste Synaesthesia. This is a tasting set choosing from six different grape species. We used Six kinds of typography to symbolized six characteristic of grape species (like Didot for Riesling, Optima for Merlot). Figurative animal illustrations also represent various features of the grapes. (like Swan for Riesling, Elephant for merlot..etc.) And also the flavor is shown in the illustration(like mineral and honey drawn on Riesling).

LadyPenguin is the largest wine society and brand founded by CEO Karla Wang. The brand has a great ambition not only provide wine in good quality to Chinese consumers, but also takes a educator role to spread wine knowledge to the Chinese market in initial stage. Jansword Design is a design studio focusing on branding, package design and product design in a new style,especially on foods, alcohol and art related cases. As the founder Jansword.Z was graduated from Musashino Art University, it has a trilingual communication ability and international understanding to face the internationalized needs from clients all over the world, such as GQ, Starbucks, Yokagames, Mobike etc.