In Taiwan's traditional wedding costumes, both the bride's and groom's families have to prepare six to twelve items as gifts. The originally separate gifts are redesigned into a holistic gift box. As symbolic of connection between marriage, magpies are used in the key visual design, making the whole packaging much younger.
Serendipity Hall is a wedding department store which is different from the traditional wedding department store image. It will be closer to the customers with a young and professional brand image. Serendipity Hall will continue to provide high quality of service and products for each new couple with the blessing of “joy and happiness”. And it’s aesthetic appearance also helpful for promoting the wedding tradition.