CZ bank is one of 12 nation-wide joint-stock commercial banks in China，headquartered in Hangzhou. Compared with its peer competitors, CZ bank is perceived as a local small bank with a traditional image. In 2016, the bank launched its new brand strategy and decided its value proposition as an “energizing agent” to financial ecosystems. However, the locally SME banking image didn't reflect the brand goal. This means a new brand identity is needed to turn the current traditional image into a young and modern style while recognizing its legacy.

CZ bank is one of 12 nation-wide joint-stock commercial banks in China，headquartered in Hangzhou. Established in 2004, CZ bank has 242 branch outlets within China by 2018. On December 19, 2017, CZBank was granted the banking license by the Hong Kong Monetary Authority and became a licensed bank of Hong Kong, thus speeding up the pace of international layout. On April 10,2018,Hong Kong Branch of CZBANK formally started operations. In 2015, CZ bank repositioned its brand as a financial innovator to embrace the new economy. The logo and VI identity was re-branded according to this new strategy to present the holistic, agile and vital brand image. Among the “Top 1000 World Banks 2017” released by the British magazine The Banker, CZBank moved up 20 places to rank 111st in terms of tier-one capital and moved up 9 places to rank 100th in terms of total assets.