This unique showroom was commissioned by A Whimsical Wander, a high-end women’s fashion brand launched in 2015. New showroom became the space to represent A Whimsical Wander's brand images which are a classic, chic, and feminine with some wit. Three different colors are used to define different spaces; Pink Chamber, White Chamber and Grey Chamber. Each chamber has distinctive environment, and provides rich experience to their client. Arch shaped portals between chambers subdivide interior space. Those are devices that maximizes the contrast of space.

Hyuntek Yoon is a registered architect in New York State and a member of AIA (American Institute of Architects). He received a Master in Architecture in 2012 from Harvard University Graduate School of Design and he holds a Master in Landscape Architecture from Seoul National University and a Bachelor of Science from Korea University. He has worked at a number of award winning firms including Work Architecture Company in New York, Gensler in New York, SOM in New York, and Ateliers Jean Nouvel in Paris. He has worked on many award winning projects with highly acclaimed international status. In 2012, he founded nooyoon design. nooyoon design is New York based international award winning design studio for his own works. He has been awarded in many international design competitions with distinctive design solutions integrated with social and cultural aspects. His works has been published in United States, Switzerland, Thailand, Germany and Korea. He was selected as the winner of Emerging New York Architects (ENYA) competition by AIA (American Institute of Architects).

A Whimsical Wander (AWW), a high-end women’s fashion brand launched in 2015, set out to create delicate pieces that could be worn and enjoyed every day with a classic, chic, and feminine feel. Focusing on the use of high quality-handmade fabric from UK, France and Italy, AWW: A Whimsical Wander is pursuing combination of high-end, timeless design and simple elegance.