The collection was inspired by geometric structures of building forest in the city featuring with concrete walls and window frame's cuts. Seo Ah Lee would like to express masculine silhouette and geometric lines through her collection. Her collection consists of 2 men's apparels and 1 women's apparel. She made them with lamb's leather and organza, the organza was developed by herself, to express geometric patterns of the building forest.
Seo Ah Lee is a creative director, who has the insight about fashion and beauty business. She has had various working career in both fashion business, menswear and womenswear during 8 years. She has prepared her own fashion label, "Baby Gangster", it will be launched on fall 2019. Not only fashion business, but also she will launch beauty business as well.
BABY GANGSTER is a fashion label inspired in current culture, introduces new architectural shapes and custom fabrics. With a specific opinion and not necessarily same with other collections are offered. BABY GANGSTER reinterprets traditional silhouettes and frequently juxtaposes contrasting fabric textures to create a three-dimensional effect. Celebrated for its fresh, experimental style and feel, BABY GANGSTER's signature look is part sporty and part edgy with a touch of haute couture. BABY GANGSTER dedicates to craftsmanship, innovation, and quality to further reinforce an approach to lifestyle after all. All products are based in a concept that adapts from season to season. Manufacturing is based in South Korea with a core value of the brand to be made from the best available and particular opinion regarding fabric, fit and fabrication.