The task was to produce a design which will combine different traits like modern and fashionable, as well as conventional and trendy. Furthermore, it was important to proportionally combine trends, to use the classical Italian style and latest printing techniques. While looking at this product for the first time consumer should be able to feel the style, soul and glorious design heritage of Italian mind. The necklace label forms the unique pyramid-shape design.

For Valerii Sumilov, design is one of the most interesting methods of transforming the external and structural image of the world around us. Even more, without design its transformation would be impossible. It is present in all the domains of our lives, accompanies us from the moment of our birth to the oldest of age. We are born and we die in design. It is present in everything. Our body is the pinnacle of creation, the pinnacle of design. The human is beautiful and perfect. This is true for both our exterior and interior. Everything is well-organized, intertwined, forming a uniform system with various elements interacting between each other. Our dwelling, its decoration, the technology surrounding us, working place, habitat, the world around us – in everything there’s a design, serving as a means to transform the image of the world as well as to order its structure.

Agency SHUMI LOVE DESIGN is the team of professionals which can solve effectively any complicated task related with alcoholic world-class branding. Through client meetings and in-depth research, it defines project objectives, defines goals, determines target audience and market trends. After all it creates graphical identity of client's brand, providing high recognizability of the product. Its products have been the winner of different international design competitions. All that proves its professional competencies.