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Lee Selsick Best Friends Home Brand Identity
Best Friends Home Brand Identity is Bronze Design Award winner in 2018 - 2019 Graphics, Illustration and Visual Communication Design Award Category.
Best Friends Home Brand Identity

The Lost Dogs Home is the most significant animal shelter in Melbourne (and Victoria) and has been since 1910. The brand had become unfit for purpose for numerous reasons and we were briefed to rename and redevelop the brand, to bring it up to date, and make it relevant again. We know that each and every animal and their human partner has innumerable stories to tell, emotional, nuanced and often very witty. By telling these stories, and avoiding the industry cliches, we have brought the Home's brand to life.

Best Friends Home Brand Identity
Lee Selsick Best Friends Home
Lee Selsick Brand Identity
Lee Selsick design
Lee Selsick design
Next

Next is a consultancy that works with our clients to create sustainable business and an enhanced bottom-line, through design. Our principals have over 85 years of combined experience and have worked on some of the world's most high profile brands including British Airways, Alfa Romeo, Pepsico, Fiat and Westpac.