The direction of the design is a beautiful design with uniqueness that does not follow trend and is not imitating other products, and on top of that, it differentiates it from other products so that it can attract consumers' attention in the sales floor Also emphasis. Constantly researching is the only way not to lose design quality.

Hiroyuki Matsuishi is a representative of Hiroyuki Matsuishi Design Office.Main duties are brand mark design, package design, advertisement design.He specializes in Japanese-style design using brushstrokes and sumi-e.He has been presenting original poster works on environmental issues since 15 years ago, and has won many awards in international competitions.

JRP is a powdery product of rice developed by Umashimori Co., Ltd., located in Kama-shi, Fukuoka Prefecture. There are two types of germinated brown rice and Kouji. It was developed with the aim of reaffirming the goodness of rice, an ancient food culture, to many people.