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Jie Yang Smriti Beer
Smriti Beer is Bronze Design Award winner in 2018 - 2019 Packaging Design Award Category.
Smriti Beer

This design works takes Pingyao ancient city as an element, combines the cultural accumulation of 2700 years of ancient city with the elements of the new era, implies the past and the future, and is the heritage and development of Chinese culture. Smriti, which expresses a cycle of repetition and confidence in the revival of culture. The designer also designed the packaging of cold and warm tones separately, which means to express Yin and Yang. In addition, red packaging also fills the blank market of beer in banquet culture.

Smriti Beer
Jie Yang Smriti
Jie Yang Beer
Jie Yang design
Jie Yang design
Jie Yang

Shenzhen Decelent Brand Planning Co., Ltd. JieYang and his team have created a number of works that have stood out from 180 nationalities and tens of thousands of works worldwide in two consecutive years of competitions, and successfully won the A'DESIGN Bronze Award in the top international design competition , Iron Award! This is the honor of the Chinese design industry, and it is the honor of the young city of Shenzhen! JieYang and his team, as a member of the new generation of young designers, inject fresh blood into the national design industry.

Shenzhen Decelent Brand Planning Co., Ltd.

Decelent (Shenzhen) Brand Planning and Design Institution has a complete industrial chain from brand value orientation, brand planning, brand image shaping (upgrading), commercial space design, to brand communication strategy and implementation, and is determined to help enterprises build an excellent brand system and shape an international brand image. Decelent believes in professional strength, all work is based on the needs of customers and the market, around the overall thinking of strategy, creativity and implementation, through professional brand planning and design services, to help customers understand development opportunities, enhance brand equity and achieve brand value. Decelent is in line with international standards and have always led China's top brand planning camp for more Chinese-funded and joint ventures. Made in China has been transformed into enterprises created in China and established world-leading brand value. Over the past 13 years, Decelent has served many excellent enterprises, including guosen securities, Konka Group, Tencent, Wal-Mart (China), Oppo, Kelvin (China), Hengdian Group, China Guangdong Nuclear Group, Mintaian Group, Today's International, Haijixing, Pingyao, DuoDuo Xiong Artist Park, Baiweiguo Restaurant, Huahan Full-feast Restaurant Management, Pujisunv and Wien Hotel, Yalan,... Hundreds of other enterprises are highly recognized and become high-quality brand design service providers for many enterprises!