The challenge was to present an elegant black color on the packaging, which represented the dark and deep flavors of cherry, black currant, cedar, blackberry and graphite, with strong links with the Chilean soil. The creative complexity of the mix is ​​reflected in the different organic forms that are constantly fused around this package, assuming its content and delicately framing the texts. The use of copper color for the brand also represents the richness of Chilean soil that combines its mineral and agricultural characteristics.

She is a designer who can harmonically communicate, with an artistic and aesthetic sense, while meeting the strategic objective of her clients.

Founded in 1883, Viña Concha y Toro is Latin America’s leading producer and occupies an outstanding position among the world’s most important wine companies, currently exporting to 140 countries worldwide. Uniquely, it owns around 11,300 hectares of prime vineyards in Chile, Argentina and United States. The Concha y Toro Group comprises a wide range of successful brands from the top of the range Don Melchor and Almaviva to the flagship brand Casillero del Diablo, in addition to Trivento brand from Argentina and Fetzer from California. The Company has 3,169 employees and is headquartered in Santiago, Chile. Marcelo Papa, winemaker and technical director for Concha y Toro, was named Winemaker of the Year by Tim Atkin MW in his Chile 2019 Special Report. After more than 20 years of experience as the lead winemaker for renowned brands such as Marques de Casa Concha, at the end of 2017, Marcelo Papa took on the role of Technical Director for the Concha y Toro winemaking area. His successful career has earned him several accolades, and his high-scoring wines are proof of his ability to make wines with great personality and sense of origin. The award given by Tim Atkin highlights Marcelo Papa’s professional work and reaffirms his dedication and commitment to producing wines that reflect Chile’s diverse terroirs.