Doi Chaang coffee brand which displays the picture of a coffee grower farmer who represents each group of hill tribes people. Having launched these packages and found that all coffee grower farmers admire their participation with the brand which promotes unity and love not only among hill tribes people in northern Thailand but also among their children. This packaging design is miraculously able to create unity and love in the organisation.

He is regularly invited to be a committee or jury member for international design competitions (PENTAWARDS, Core77 Design Award, Marking Awards, Muse Design Awards, Asia Student Package Design Competition (ASPAC), Topawards Asia, DeMark, Dremel, SME Award etc.) and often serves as a guest columnist, guest celebrity designer and professor for many publishers and top universities. Somchana is Board member of Thai Graphic Design Association (ThaiGa). He is invited to be a keynote speaker at the TEDx ChiangMai. And his next challenge is President of the Thai Package Design Association (ThaiPDA).

Prompt Design is an international AWARD-WINNING branding design and packaging design agency. We help our clients build brands and business by delivering new experiences in strategies, and design executions. More than 40 international awards. (PENTAWARDS, The Dieline Awards, Red dot, Fab Awards, German Design Awards, Communicator Awards, Spark Awards, Asia Star etc.)