Low calorie line Rice Cakes design target was to be a remarkable and appealing package that will stand out between local and international competitors with its creative concept. The main purpose was to give the consumers an energetic experience and a healthy image. The inspiration came from a mixture of 2 cultures: the color combination related to Indian style mood board and the modern layout related to European style packaging design. The target customers are health-conscious consumers, willing to achieve a happy and balanced lifestyle.

I'm Joumana, Founder & Creative Director of Colorcode Agency, a premier branding firm in Lebanon. With 21+ years in innovative food & beverage packaging, I've driven market growth for high-profile clients. I hold a Master's in International Business, crafted 400+ FDA-compliant designs, and earned an A'Design Award. I've led branding for notable brands like eQuia, Calipain, Alforno,andAlOumara.

Founded in 2009, Colorcode is a creative agency in Lebanon that provides quality design solutions to 100+ clients worldwide through a revolutionary mindset. Today, Colorcode is a leader in the packaging design industry, allowing any product to dominate the market with a well-studied target audience and an out-of-the-box package design that exceeds clients’ expectations & committed to adopt two NGOs each year by supporting them and helping them raise awareness.