The idea of packaging starts from the growing environment of rice, and uses natural and animal as the core creative elements to select different representative animal images for creation. These animals are anthropomorphized and hand-painted to show the story of the harmonious growth between rice and animals, creating enough scene and imagination. Let consumers through these stories can think of the story behind the growth of Wuchang rice. The rice grown under the care of animals is naturally healthier and more organic.

He is NICE Creative CO;LTD Founder，The member of IAD He is also the Been worked Saatchi & Saatchi Advertising Agency His works had get more than 200 pieces of prizes in IF DESIGN AWARD, The One Show, A'Design Award & Competition, AD STARS, Mexico International Poster Biennial, International Poster Triennial in Lahti, Bolivia International Poster Biennial, Ukraine 4TH BLOCK International Poster Biennial, Germany ANFACHEN Spark Poster Exhibition, The International Reggae Poster, For peace international poster, Graphis Design Annual, The Greatwall awards of China International, Advertising Awards of Beijing International. His works have been exhibited in many countries and collected by museums, Including the United States, Germany, Italy, Bolivia, South Korea, Poland, the United Kingdom, Canada, and Spain. He was also the jury member of the Italian International A’ design award、the jury member of 1st Intercontinental Poster Competition 2021 、the jury member of Biahposter 2nd International Poster Design Competition 2021，And participated in the judging of other international competitions many times.

View rice field “trust” relationship built by organic fresh rice not only allows the public to eat pure Wuchang fresh rice, but also can share the fresh rice with the fresh rice served by the rice fresh organic rice. , continue to pass "greetings and care", let a gift, turn into twelve greetings.