The idea of packaging starts from the growing environment of rice, and uses natural and animal as the core creative elements to select different representative animal images for creation. These animals are anthropomorphized and hand-painted to show the story of the harmonious growth between rice and animals, creating enough scene and imagination. Let consumers through these stories can think of the story behind the growth of Wuchang rice. The rice grown under the care of animals is naturally healthier and more organic.

Huang Yong: Xi'an Feasible Advertising Culture Communication Co., Ltd. creative director In 2009, Saatchi & Saatchi Guangzhou International Advertising Co., Ltd. Art Director In 2010, because of race Advertising Co., Ltd. Guangzhou sun creative leader Honours: Animals Asia Foundation, won the audience award of public service ads, Beijing International Advertising Competition Award, the 21th China International Advertising Awards Bronze Yellow River, such as more than 30 domestic and international design awards.

View rice field “trust” relationship built by organic fresh rice not only allows the public to eat pure Wuchang fresh rice, but also can share the fresh rice with the fresh rice served by the rice fresh organic rice. , continue to pass "greetings and care", let a gift, turn into twelve greetings.