The visual identity is inspired by the rich history of the island and aims to capture the spirit of the space and the rich natural environment that surrounds it. This is expressed in a subtle manner, through the choice of materials and printing techniques that add tactility and sophistication to the final result. The illustrative work adds warmth and humour, keeping the identity playful, yet elegant. Every element in the identity was developed with two key considerations in mind: to be culturally relevant and visually different from the established offerings in Greek hospitality.

GSM Corfu is a small hospitality company operating on the island of Corfu, Greece. Its core mission is to offer an uncompromised experience, one rooted in tradition and family values. The properties are located in the north part of the island, offering privacy whilst being very close to several points of interest, the main city and the airport.