With the rapid development of industrialization, air pollution has become a very serious social problem, which needs people to pay attention to. Chinese characters are cultural treasure inherited for 5000 years, but what if beautiful Chinese characters are also polluted by the atmosphere?The poster selected Chinese characters related to the air, and the haze formed the shapes of these characters, making the beautiful Chinese characters seem specious.

Yu Chen is the founder of Dawn Creative, a creative studio focused on visual communication concept design. He is a member of UXIC and a special lecturer of the Wuhan City. He has won more than 20 international design awards, including prestigious A Design Award in Italy, Pentawards in the Uk, Muse Design Award and IDA Design Award in the US, the Asia Design Prize in Korea, and the world's first Nxt-Gen Pentawards. His works have been reported by more than a thousand media. Ergen, a famous Chinese short video media, made a special documentary for him, the Temperature of Design". Many of his works have been collected by famous publishers such as Taschen in Germany and published worldwide. His works are widely recognized by the Chinese design community. He recorded the JSTV variety show "OPEN" last year and was invited by Chinese star Minghao Huang to be a special designer. He has cooperated with Mangospy, WCG, HBUT, Easyfairs, JSTV, WUTV, and so on.

DAWN is a creative company focusing on emotional design. We believe that the most beautiful things that can touch people's hearts are those that need to be attached the most. We appreciate those emotional designs and hope that users can experience the warm emotions in human nature through our designs . Design doesn't have to be complicated or high-tech. It can make a big difference with a little change.