This brand identity was designed to match the luxury and quality of Utopia Health & Fitness, a Sydney gym positioned to set a new precedent in the contemporary fitness experience. The design of the logo took inspiration from the infinity symbol, in reference to the brand's limitless focus on well-being and providing the highest-end facilities. The refined combination of gold tones with white marble distinguish the fitness destination as a premium life choice.

Lisa Furze is a Sydney-based brand consultant & designer who approaches every project as a collaborator. She believes the best results are born from the close, combined efforts of both client and designer, through a strategic process that focuses on end-goals. She works with entrepreneurs from across the world, helping them to reach that next level in their business through thoughtful design solutions.

Utopia Health and Fitness is a fitness and lifestyle destination located in Sydney's inner-south. With a commitment to high-end, luxe experiences, it offers top-quality gym equipment, services and facilities for members inside its uniquely and beautifully designed environment.