Lisa Furze Utopia Brand Identity
Utopia Brand Identity is Silver Design Award winner in 2018 - 2019 Graphics, Illustration and Visual Communication Design Award Category.
Utopia Brand Identity

This brand identity was designed to match the luxury and quality of Utopia Health & Fitness, a Sydney gym positioned to set a new precedent in the contemporary fitness experience. The design of the logo took inspiration from the infinity symbol, in reference to the brand's limitless focus on well-being and providing the highest-end facilities. The refined combination of gold tones with white marble distinguish the fitness destination as a premium life choice.

Utopia Brand Identity
Lisa Furze Utopia
Lisa Furze Brand Identity
Lisa Furze design
Lisa Furze design
Lisa Furze

Lisa Furze is a Sydney-based brand consultant & designer who approaches every project as a collaborator. She believes the best results are born from the close, combined efforts of both client and designer, through a strategic process that focuses on end-goals. She works with entrepreneurs from across the world, helping them to reach that next level in their business through thoughtful design solutions.

Utopia Health and Fitness

Utopia Health and Fitness is a fitness and lifestyle destination located in Sydney's inner-south. With a commitment to high-end, luxe experiences, it offers top-quality gym equipment, services and facilities for members inside its uniquely and beautifully designed environment.