This brand’s visual identity captures the name YM, the mood of the YM Coffee Project in a mark that is welcoming, cozy and comfortable like home and also reminiscent of coffee dripper. YM's brand visual identity is composed of a limited set of elements, showing that expertise of coffee in terms of product and providing warmth like home in terms of service. Set in YM Coffee Project : YM Coffee House, YM Roasting Factory and more, the identity evokes the alignment of the Project.

Bumseok Hong is a brand designer based on graphic and motiongraphics but also take a picture and film. He uses a lot of tools and media to mix up. He thinks that all the brands has a different character. So he uses multiple media to express themselves in a proper way. He doesn’t like to build a new concept just for cover the past one, especially in case of local brand. He pursues the best way of storytelling and time has stories. So he prefers branding that keeps the history and heritage of the brand and changes it in the better direction. He makes not only the brand’s outfit but also inside philosophy. That’s why he’s called by creative director.

studio Lad is the creative design consultancy based in Seoul, Korea. We work on graphics and identity, motion graphics, packaging, advertising and communications. All of us are designers, and we also have a wide range of work because we can shoot videos and photographs as well. We can give you the solutions about Branding, Design, Motion Graphics, etc. Especially, when it comes to Brand Identity, we will be very helpful. In addition to creating your brand identity, we can also help with wayfinding, motion graphics, film, and packaging.