This packaging has been designed both to reflect the nightingale bird, known for it’s powerful song, and to reflect it’s nest - a naturally eco-friendly wooden home. Today, there's huge problems with wasteful, costly and unnecessary packaging. Nightingale combats this loud and clear. Made exclusively with natural products to reduce the waste and directly inspired from their actual habitat, the idea was not only to be ecologically less impact but to actually give back to nature. Instead of throwing away the packaging after unboxing, hang it up on a tree and watch little birds take shelter.
Merlin Didier graduated top of class from the College of Advertising and Design in Brussels. Enthusiastic about the climate, and meaningful change, his designs are based in a hopeful world with minimal impact on the environment, and maximum impact on social upheaval. Always finding ways to align his personal goals with his growing professional skills, you can find Merlin working away at Ambr, a communications agency he recently founded in Brussels. His role as Senior Graphic Designer at Ambr ensures that their clients, such as a fair wear fashion company, and a craft beer company, are always moving in a better direction.
This packaging has been designed both to reflect the nightingale bird, known for it’s powerful song, and to reflect it’s nest - a naturally eco-friendly wooden home. Today, we face huge problems with wasteful, costly and unnecessary packaging. Nightingale combats this loud and clear. Made exclusively with natural products to minimize the waste and directly inspired from their actual habitat, the idea was not only to be ecologically less impactful but to actually give back to nature. Instead of throwing away the packaging after unboxing, hang it up on a tree and watch little birds take shelter.