The integration of sound, light and electricity gives people the sensory impact of fashion and vitality. The green decorative tree, not only compatible with the brand theme hue, but also promote the concept of green environmental protection. To create a internet sensation store, the dynamic line design of the men's and women's sections makes the goods clearer; “Travel”,“catwalk” scenes of the product display are interesting and attractive. Design, reconstruct the business relationship of "people, goods, field".

Xu Qingliang Lucien International—Masanori Designs Founder&Design Director Masanori Art Founder In 2008, he started a personal career and now serves as a director of the Interior Design Branch of China Architecture Society. Thinking about interior design with architectural thinking is the idea that it has been running through the works, and it is not confined to a particular style, but pays more attention to integrating the implication behind the project and the designer's life experience together into the design, giving space imagination and thinking. Evoke the feelings of beauty, serenity, surprise and so on in people's hearts. Guide people to discover more possibilities of the art of man and space for a better life. His design works have won numerous awards at home and abroad.

Established on Dec.18, 1996 in th city of Wenzhou, Semir Group is a multi-brand listed garment company focuses on the business of casual wear and children’s wear. With two major brands-Semir and Balabala, the company operates a nationwidesales network with more than 8,000 stores across the nation. The company went public on Mar. 11, 2011 on Shenzhen Stock Exchange.