The scope of this 12,000 sf project is a complete store design, including brand identity, customer experience, space planning, interior, exterior, fixture, and experiential graphic design. A key feature that is provided is a one-stop grocery shopping and dining experience for this urban community, whether grabbing a coffee and groceries to go or staying for a meal in the cafe or outdoor patio. Experiential graphics throughout the space reflect the community and tell a story that is unique to the industrial history of Waltham, including their resident YouTube star, Sockington the Cat.

Brothers Marketplace is a next generation concept, small format, gourmet grocer. Brothers Marketplace strives to reinvent the idea of a corner grocery with unique product offerings that focus on fresh and locally crafted artisan foods. Their dedication to offering a curated collection of prepared meals and fresh local offerings sets them apart from larger chain retailers. The store environment is designed to highlight unique attributes of the history and heritage of the neighborhood and delivers on the brand promise: “Eat. Drink. Be Local.”