Digital technology today has created innumerable aesthetic and expressive changes in fashion design by introducing new media based on three-dimensional effects to it. This lenticular mini-dress shows a dynamic color change with a plankton-shaped module. Lenticular fabric sheets which present 3D displays create an illusion of depth from different angles, and module-based textile design highlights the iridescent color spreads from blue to black. Providing an oceanic feel, translucent PVC modules of two different graphic design are joined together with the lenticular modules without any sewing.

Dr. Kyung-Hee Choi is an associate professor in the school of Global Fashion Business at Hansung University in South Korea. She earned a BHE from Ewha Woman's University, a MA from London College of Fashion and both a Ph.D and a MHE from Seoul National University and worked as a visiting scholar at both Cornell University and Kent State University. She is a fashion designer and fashion illustrator for a number of fashion exhibitions, and also the author of articles and books about fashion culture, fashion criticism, fashion design education. Her recent interest focuses on sustainable fashion and digital technology.

‘Sassysally’, which comes from ‘Sassy Sally’ suggests a modern but little bit quirky mood. It is for such a sassy city girl of young mind who looks ordinary but possesses her own peculiar taste, rather than a striking glamour. The logo of Sassysally represents double ‘S’ letters to face each other to create a heart-shape, and the font like a slight joke and the red kiss mark bring something like a hot liveliness. There is hidden a passion for life, narcissism, and a fresh humor code behind it…